TikTok has introduced a new AI-powered tool named “Creative Assistant” within its advertising tools. This tool aims to guide marketers through various aspects of the campaign creation process by connecting them to relevant examples, tools, and even generating sample ad scripts based on the tools in TikTok’s Creative Center. The new Creative Assistant serves as a concierge for the existing Creative Center options, incorporating all of the Creative Center’s functionalities into the app. TikTok offers this tool to simplify advertisers’ access to pertinent sections and elements, providing in-stream recommendations and scripts for their campaigns.
